Homes Alive Pets (HAP) is a multi-brand retailer with stores across Canada and a growing eCommerce presence, bringing top-quality pet products to customers.
Need to Know
- Homes Alive Pets partnered with Northern in 2024 to launch SMS as a new engagement channel, focusing on account setup, list growth tactics, and strategic flow and campaign management.
- Leveraging Klaviyo’s advanced SMS list growth tools and segmentation capabilities, our team drove opt-ins while using real-time data to personalize messaging, optimize targeting, and measure performance with greater precision.
Brief
As HAP’s email program matured, it sought to maximize brand presence and deepen customer loyalty through a more direct, personalized engagement channel. Expanding into SMS allowed them to drive stronger connections and boost conversions. Northern made this vision a reality by developing a targeted SMS strategy that fostered rapid list growth and delivered messaging that captured attention and accelerated sales.
Strategy
Ramping Up
Northern implemented a multi-channel approach to accelerate SMS list growth, leveraging SMS smart opt-in on site, opt-in keywords, and SMS subscribe links. This multi-channel approach helped convert existing email subscribers to the channel and new prospects from other channels, driving significant opt-in growth within the first 90 days.
Following a phased approach, Northern developed a tailored welcome experience for existing email profiles and new subscribers. This automation quickly became one of the top five revenue-generating flows within the account. With 98% of text messages read within 90 seconds, this series effectively captured peak interest and guided subscribers further down the funnel.
