Tealium Customer Data Hub Services
Our team helps organizations unify customer data, improve segmentation, and activate personalized experiences in real time using Tealium’s powerful Customer Data Hub. From tag management to audience activation, we support every stage of your Tealium strategy.
“Northern helped us get our Tealium setup fully operational. They cleaned up our iQ tags, built usable audiences in Audience Stream, and connected everything to our CRM and email platforms. We’re now running more personalized campaigns and have way more confidence in our data.”
— Senior Marketing Manager, Enterprise Retail Brand
Speak with a Tealium Expert
- Speak directly with a subject matter expert who specializes in Tealium AudienceStream, iQ Tag Management, and EventStream API integrations.
- Learn how to build unified profiles, trigger real-time personalizations, and scale your data governance across platforms—including options for predictive enrichment through integrations
Why Tealium?
Tealium AudienceStream CDP helps organizations build real-time, unified customer profiles and activate them across marketing, analytics, and advertising channels. It’s part of the Tealium Customer Data Hub, which also includes:
- Tealium iQ Tag Management for managing client-side tags with speed and precision
- EventStream API Hub for server-side data collection
- DataAccess for exporting raw, enriched customer data
- Functions for low-code data transformations and enrichment
Northern’s team has extensive experience across the full Tealium stack. We help businesses design scalable data architectures, implement clean and compliant tag strategies, and turn fragmented customer data into high-performing audience segments that drive measurable results. For teams looking to expand into predictive use cases, we also support integrations with tools like BigQuery ML and Adobe Sensei to enable AI-powered enrichment and forecasting.
Services We Offer
AudienceStream CDP Implementation
We help configure AudienceStream from the ground up, including attribute creation, rule setup, enrichment strategies, and audience definitions. Our team ensures your CDP setup aligns with business objectives and integrates with key activation channels.
Tealium iQ Tag Management
We optimize tag deployment strategies using Tealium iQ, including data layer design, load rules, extension setup, and vendor tag configuration. Our focus is on accuracy, performance, and maintainability.
EventStream & Server-Side Tagging
Our experts configure EventStream to support real-time data collection through APIs and server-side tagging. This ensures cleaner data, improved site performance, and future-proof tracking infrastructure.
Personalization & Audience Activation
We help build and connect dynamic audiences to platforms like Google Ads, Facebook, Braze, Salesforce Marketing Cloud, and more—enabling real-time personalization and better campaign performance. We also advise on advanced use cases like predictive audience scoring through integrated AI and machine learning platforms.
Data Governance & Compliance Reviews
We ensure that your implementation meets internal data policies and external regulations like GDPR, CCPA, and PIPEDA. This includes consent management, data minimization, and audit readiness.
Ongoing Support & Optimization
Our flexible engagement models include sprint-based projects, enablement sessions, and long-term retainers to help your team scale, evolve, and refine your Tealium programs over time.