Northern & Tenzing Strategic Partnership

FOR IMMEDIATE RELEASE

LONDON, ON - December 19, 2022 — London-based and leading digital marketing / eCommerce agency, Northern Commerce, and London / Toronto- based IABC Toronto Small Agency of the Year, Tenzing Communications, today announced a Strategic Partnership that will help companies and organizations overcome emerging and totally new challenges to marketing and brand performance.

"Northern has consistently been one of Canada's fastest growing companies and digital solutions firms," says Northern President, Mike DeLorenzi. "As such, we get to see performance challenges due to market fragmentation as they emerge. The Tenzing team brings 30+ years of experience in strategic branding that is designed to close gaps, boost alignment and improve performance. This partnership creates new capacity to power and mobilizes truly strategic branding to new levels of integration and ROI."

"The best brand strategies create a seamless positioning and delivery link between the operations of an organization and its customers or donors," says Tenzing President, Gary Lintern. "The proliferation of channel choices and vendors, rapid digital transformation, internal silos, and consumers who make their own rules undermines brand performance. The Northern Tenzing collaboration helps clients meet that challenge."

"Our strategic goal is to be the single-source marketing engine that gives our clients the choice to leverage change proactively, connecting the dots from development through to execution in whatever configuration they deem most appropriate," says Northern Partner and SVP Strategy, Corey Dubeau.

"If you want conversion only, we give you exactly that", says Tenzing VP Strategy Katie Burns. "If you want differentiation and brand renewal, we deliver. And if you want to harness technology to integrate all activity, connect siloes, and boost marketing performance, we're ready to start today."

Headquartered in London, Ontario, Northern is an integrated digital solutions agency helping brands navigate digital transformation. Our solutions help brands grow by optimizing their digital customer journey. From initial engagement to conversion, we enhance their audience’s digital experience to support their commerce objectives.

Tenzing Communications is a brand development, digital integration, and communications firm that commenced operations in London in 1989. Opening a second office in Toronto in 1992, the firm has since become a preferred brand development partner to clients in financial services, not-for-profits, education, economic development, consumer marketing, and B2B marketing. Tenzing is a wholly-owned Canadian corporation that serves clients across Canada and that has earned its clients recognition for excellence internationally, nationally, and by sector over 100 times.

For more information or to arrange an interview, contact:

Northern Commerce

Alison Spehar, Sr. Director Marketing

300 Wellington St.

Unit 200

London, ON

@email

Tenzing Communications

Katie Burns, VP Strategy

104 Ann Street

London, ON

519-317-3788

@email