Omni-Channel Retail Guide

Omnichannel Retail Guide cover with Northern and Magento logo

Now more than ever, bridging the gap between online and offline is crucial. Digital savvy customers seek an all-encompassing and seamless shopping experience between brick-and-mortar retail and eCommerce platforms. With rising online sales of consumer packaged goods, it’s critical to begin revising channel-mix investments and allocating more resources to online mediums with a focus on the consumer experience.

What You Will Learn in this Guide:

  • The shift in consumer behaviour and the path to purchase
  • Core elements of the digital experience
  • How to collect and leverage user data

Download our Guide