Omni-Channel Retail Guide

Now more than ever, bridging the gap between online and offline is crucial. Digital savvy customers seek an all-encompassing and seamless shopping experience between brick-and-mortar retail and eCommerce platforms. With rising online sales of consumer packaged goods, it’s critical to begin revising channel-mix investments and allocating more resources to online mediums with a focus on the consumer experience.

What You Will Learn in this Guide:

• The shift in consumer behaviour and the path to purchase
• Core elements of the digital experience
• How to collect and leverage user data