A Trio of Tools to Get Your Message Across
How do you get your message across when you can't be sure that your audience even speaks your language? Repetition, juxtaposition, and clear imagery…
Filling the Void with Facts - Effectively Bearing Bad News
It bears repeating, but it pays to be good at bearing bad news. And this is especially important when the news you're sharing carries the unfair twin…
Celebrating A New Way to Work on Labour Day
You may not know that Labour Day is a Canadian-derived holiday. Sure, the U.S. made it an official holiday in 1892, while Canada took a couple more…
Do You Integrate Email with Your Blog?
Blogging has become one of the best ways for companies to casually keep in touch with customers and prospects. Similar to email, a blog is a…
Ask Echidna: Does One Size Ever Fit All?
Welcome to our first Ask Echidna blog post, where we answer your questions about Web design, digital marketing, and business solutions. Do you have a…
A New Approach for the RFP Process
"Because it's the way we've always done it..." It's not the best reason for continuing a process, but it's often the most common. But what if you…
Can’t See Forest for the Blog? Plant Evergreen Content
Some things are just so nice you have to use them twice… Or three times, or more. Let me not just run the risk of repeating myself – let me actively…
Don't Cry Beige to Meet an Artificial Content Schedule
What do you do when you have nothing to say? And how do you align that reality with all the (often conflicting) advice about how frequently and when…
Content Matters - Five Ways to Keep Content Fresh
It all seems so simple, doesn't it? The key to developing a website is to develop quality content that meets your customers' needs. But, for many…
Putting the Focus on Your End User
We have a simple adage when it comes to understanding customer needs, desires, and challenges – if you want to know what they want, just ask. Yet too…