Digital Echidna Receives David C. Onley Award for Leadership in Accessibility
Digital Echidna is proud to announce that it has received the David C. Onley Award for Leadership in Accessibility. Digital Echidna’s content…
Retiring Chris Hadfield Gave Business An Out-of-This-World Communication Primer
Yesterday Chris Hadfield announced his resignation following 35 years as an astronaut. He’s leaving the public sphere to pursue private interests, but…
Ensuring Your Accordion Is In Tune With Your Audience, Content
I’m half French Canadian. I married into a family heavy on Newfoundlanders. And I work in the digital field, with a heavy focus on web design…
Why Service Design is Critical for Public Sector Organizations
Author Titus Ferguson Senior Account Manager Service design is the practice of making a service feel like one coherent experience — across teams…
Take Two Tablets and Call Me in the Morning
Technology has changed how we interact with the online world, and many segments have seen a revamp or shift in how we do things. Some notable mentions…
7 Omnichannel Tactics to Drive BFCM Revenue
Need to Know Campaigns using three or more channels have a purchase rate 287% higher than single-channel campaigns, emphasizing the power of…
How Do I Know If An AdWords Campaign Will Work For Me?
The simple answer – if you’re looking to reach a target audience using specificity, keywords, key phrases and location targeting – Google AdWords is…
Honestly, Customer Service Starts at “Home”
Whether or not we consciously think about it, our social interactions -- both online and off -- colour our perspectives of the companies and brands…
Remote Control: Helping Employees Feel Included, No Matter Where they Are
From a practical point of view, offering workers the ability to work remotely (or from home) can solve a lot of problems. For people with disabilities…
User Experience -- No Magic, No Snake Oil, Just Data and Effort-Driven Results
User Experience is such a broad topic that it can often feel confusing to people not immersed in it. And, unfortunately, the world of web optimization…