For some writers, staring at a blank screen can be intimidating. We’re always trying to stay at the vanguard of relevancy, but sometimes new ideas won…

There is one thing that is integral to any good content strategy: The Voice. The Voice has the potential to elevate credibility, solidify intent, and…

Metrics and measurables are always important – especially in the world of business communication. But in hunting high and low for that magic bullet…

We've all heard it: "Closed captioning for this program is brought to you by Company X" but have we thought what captioning truly means and what it…

Every company wants its brand to be ubiquitous -- but there's a caveat to that. The concept that there is no such thing as bad publicity is just wrong…

Facebook offers its users a window into the worlds of their friends, families, and colleagues. However, for visually impaired and blind users, that…

It’s my last post of the year! Well, that’s not entirely true, but for many of us the arrival of Labour Day feels like we’re at the precipice of…

I still blame high school English teachers. Despite our societal move towards quick, easily digestible, and readily accessible content structures…

There’s an old adage that states, “keep your head in the clouds and your feet on the ground.” It’s a reminder that whilst we need to focus on the day…