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  • What We Do
    • How We Partner

      We help organizations deliver better customer experiences and realize value from their marketing technology.

    • Technology

      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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      Meet Northern - a digital enterprise consultancy. Learn who we are, how we got here, and why we're committed to turning disconnected marketing systems into intelligent experiences.

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Echidna Blog

How to Make Your Workplace Inclusive? Just Ask!

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Reviewing, Reporting, Communications - Six Foundational Items that Transcend All

A few weeks ago, I had the honour of teaching a class at Western's Faculty of Information & Media Studies. The instructor, Dan Brown, is a friend of…
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2014 – The Year that Will Be

Over the past week or so, we've looked back fondly at the year that was in 2013. We wrapped up the year discussing social success stories…
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Getting Real About Content Marketing

We should do lots of things. But what we can actually do with the resources available to us -- that's what we need to focus on, and that's where we're…
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Puffery -- The 'Magic' Dragging Down Your Content Effectiveness

Puffery may be behind your magic slogan, but tricking your audience is a recipe for failure. And while being a fan of yourself may be great, too…
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Strategic planning session.

Solidify Your Digital Strategy for Q4 Performance

The competitive eCommerce landscape is accelerating faster than traditional planning can accommodate. We recommend a more agile approach. As more…
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Rob Chappell speaking in front of a crowd at CX Café in Raleigh, NC.

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Featured Guest: Rob Chappell Sr. Director of Digital UX, Red Hat Recently, in partnership with Adobe, we had the pleasure of hosting enterprise CX…
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Don't Template the Life Out of Your Content - How Structure and Creativity Intersect

Creativity and structure may appear to be polar opposites. The truth is that structure can help creativity flourish -- but a template is the wrong way…
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