2014 – The Year that Will Be
Over the past week or so, we've looked back fondly at the year that was in 2013. We wrapped up the year discussing social success stories…
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Getting Real About Content Marketing
We should do lots of things. But what we can actually do with the resources available to us -- that's what we need to focus on, and that's where we're…
Puffery -- The 'Magic' Dragging Down Your Content Effectiveness
Puffery may be behind your magic slogan, but tricking your audience is a recipe for failure. And while being a fan of yourself may be great, too…
Don't Template the Life Out of Your Content - How Structure and Creativity Intersect
Creativity and structure may appear to be polar opposites. The truth is that structure can help creativity flourish -- but a template is the wrong way…
How to Turn Your Holiday Data Into Year-Round Sales
Need to Know Fifty percent of holiday shoppers will try out new brands, and 40% will return to familiar retailers during the holidays, creating ample…
E-Mail and RSS: Two Ways to Get Your Message Out By Going Old(er) School
You know that you’ve got great content that your customers – both existing and potential – are going to love; you know that there’s a market out there…
Precious Little to Celebrate for NDEAM - But Your Small Efforts Can Help
“Celebrating Disability Inclusion for More than 70 Years” the US department of labour site proudly proclaims. But for many on both sides of the border…
Hospitals And Foundation Websites: Combine or Separate?
Many hospitals are a two-headed beast, composed of a public-facing healthcare organization and a supporting fundraising organization -- often called a…
AODA 2021 -- A Roadmap and Tools for Accessibility Compliance
Yo, man, there’s a lot of (organizations) out there flakin’ and perpetratin’ but scared to kick (accessibility) reality. “Jay, you’ve been doin’ all…
9 Quick Link Building Wins (And the Tools to Make it Happen)
Building your backlink profile is an important part of improving your website authority. And it’s that authority that’s going to help boost your…