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Echidna Blog

A Structural Model for Effective Anonymous Commentary

Just how open should open comments be? And at what point does comment become unfair? Since the Internet is extremely Id-focused, there's nothing wrong…
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Echidna Blog

Ask Echidna: Delivering Bad News

From the Ask Echidna mailbag we received this question from Ben A., "Is there a good way to deliver bad news in business?" It's an important question…
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Echidna Blog

How To Optimize Your Website Speed For Mobile: Google Speed Update Is Coming

It’s now been a few months since Google announced that, as of this July, page speed will be a ranking factor in mobile searches. Essentially, slower…
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Echidna Blog

My Christmas Wish List

It’s Christmas time and even though the thought of writing a wish list hasn't crossed my mind in years, this time around I decided I would. But this…
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Echidna Blog

When Do I Use a Mini-Site?

Before starting any communications or marketing project you must understand your target audience. Ask yourself: Who is my primary audience? Who is my…
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Echidna Blog

J-Say Starts to Bridge Speech and Text Gap for Visually Impaired Computer Control

There are certain pieces of software that are just fascinating to me. A computer that speaks through text-to-speech applications provides worlds of…
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Echidna Blog

2013 -- Social Success Stories

They say good things come in threes. After our first two end-of-the-year posts (Friday's post on 2013's top three digital marketing trends and…
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Echidna Blog

Accessibility for All - Meeting the Needs of our Aging Community

Earlier today I attended a Remembrance Day ceremony, along with a few other Echidnas, at the Cenotaph in London Looking around at the seniors, it…
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Echidna Blog

Some "Friendly" Advice About Accessibility and Inclusion

Just over a year ago, I wrote about the importance of having accessible options for service providers when persons with disabilities aren’t able to…
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Echidna Blog

Why It's Essential to Put Your Business in the Palm of Your Customers’ Hands

There are businesses out there that treat mobile is an afterthought. At best, they'll provide a stripped-down version of their main site for use in…
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      • Google Analytics 4 & Performance Reporting
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