Performance Branding: What It Is and How to Get it Right.
Gone are the days of laborious decision-making to determine where to focus ad spend. Finding the balance between direct response (DR) sales activation…
Why Service Design is Critical for Public Sector Organizations
Author Titus Ferguson Senior Account Manager Service design is the practice of making a service feel like one coherent experience — across teams…
Live Shopping: Revolutionizing the eCommerce Experience
What is Live Shopping? Live shopping has generated significant interest in the last year as the newest and latest trend in eCommerce. The integrated…
The Five Ps to Put Higher Ed Enrollment on a Pathway to Success
With over a decade of experience, with over 50 post-secondary institutions, Northern knows the five key things you need to focus on to attract…
The Hidden Costs of Relying on ChatGPT for SEO: How AI is Reshaping Search Behaviour
With the 2025 holiday season right around the corner, one major factor that is shaping consumer behaviour is the rise of AI and large language models…
SMS Marketing: The Rising Star in Omnichannel Experiences
The ever-evolving digital customer experience raises new challenges in the face of omnichannel marketing. Many brands have accelerated digital…
Accessible Engagement Tools to Create Equitable Opportunities
The best way to learn about your customers, their needs, the challenges they face, and the problems you can solve is by asking them directly. However…
The importance of human accessibility testing
It’s one thing to design with end users in mind. It’s equally important to ensure that all your primary audience has equitable access to that content…
Drupal 8 - The Best Gets Better
What happens when the best gets better? It's an exciting time to be a Drupal shop with the impending launch of its newest version -- Drupal 8. Truth…
CGLCC Names Northern Commerce the LGBT+ Business of the Year
FOR IMMEDIATE RELEASE LONDON, ON – November 24, 2021 — Northern, an integrated digital solutions agency for brands navigating digital transformation…