Success in social media -- and, really, in all business-related actions -- comes from being true to who you are. But sometimes that seemingly clear…

We should do lots of things. But what we can actually do with the resources available to us -- that's what we need to focus on, and that's where we're…

The social media environment can be a tricky one to navigate for businesses. After all, you don't want to simply be seen as shoving your brand down…

It is the iconic Canadian band Sloan that sings, "It's not the band I hate, it's their fans." I was reminded of that line this weekend attending a…

Early morning on Mar. 14, 2020, I boarded a flight at the Erik Nielsen Whitehorse International Airport after four wonderful days in one of Canada’s…

Does a document have to be weighty to carry weight? Does the more syllables used in a word add more gravitas to the statement? Or is an abundance of…

Any and all efforts to improve accessibility are appreciated -- but it's better when these highly visible accessibility efforts are more than just…

There are several ways to tell a story. Each of us interprets information in a different way -- some of us are better reading text, while others…

How much is too much? That's a tough question to answer. But we all know what too much is and the key to successfully communicating with your…