Why does plain language matter? Especially in Canada where we have such a high literacy rate, doesn’t everyone know how to read and comprehend content…

Your window of opportunity to attract your customers is brief, so it's not smart business clouding that window to your message with empty words. The…

The point of user research is to ensure that you hear the voices of your users and use that information to inform your solutions. Seems pretty simple…

Recently I found myself in a conversation about how businesses attempt to find solid leads. WARNING, if you don't want to learn how to get first-rate…

If you're like most businesses, your website is regularly asking visitors for their personal info - as part of a registration, payment, or contact…

Is it blue and black or is it white and gold? The answer doesn't matter; the fact that the question exists at all is fascinating and something to keep…

Last week, the management team participated in their last EOS® planning session, thus ending our two year engagement with implementer, Preston True…

Take a look at the bottom right corner of this blog post. See it? That Echidna-red “speech bubble”? Go ahead… click on it. I’ll wait! That’s right. A…

I’m half French Canadian. I married into a family heavy on Newfoundlanders. And I work in the digital field, with a heavy focus on web design…

Just as with medicine, when you’re trying to fix site speed issues, you want to ensure that you’re curing the cause -- not just dealing with a symptom…