With two elite post-secondary institutions in The Forest City, each year London graduates a steady stream of young talent. The question then becomes…

The NHL season gets underway tonight and many of us at Digital Echidna are fans. There are those who don't get the appeal of sports; some think it's…

Volume does not always equal value. And when it comes to soliciting both internal and external feedback, it's important to realize that the greatest…

So... remember this experiment? Where I tilted at the virtual windmill that is The Quick-Fix, Snake-Oil-Salesman Approach to Creating Content? Well…

Anything is searchable. The key to success is making it findable. And while X may no longer mark the spot, understanding what markers work -- and the…

"It should be hard to make something inaccessible." That's really it, isn't it? You wouldn't build structures or create content that excludes people…

I was worried we were going to be the digital equivalent of the Buffalo Bills there for a second! All kidding aside, I can’t express how grateful I am…

The social media environment can be a tricky one to navigate for businesses. After all, you don't want to simply be seen as shoving your brand down…

It’s election season in our hometown of London, ON -- actually, it’s been election season since May 9th (we just seem to go from one [provincial] to…

If you’re a charitable or not-for-profit organization interested in improving your online marketing strategy, listen up, because Google Grants could…