I recently received an email from a communications organization that I follow with the subject line, “The written word is here to stay.” I really didn…

For most people, spontaneity isn’t a big motivator to purchase something. Sure, there are impulse buys here and there (there’s a reason why gum and…

When it comes to developing the right digital solution for you and your customers, it’s important to not only understand what you think know but also…

In order to stay ahead of customer expectations for timely service, companies are coming up with new ways to engage and provide customer service…

I believe firmly that diversity of experience helps to make you better at what you do. By day, I'm a content and requirements strategist at Echidna…

There’s a fine line between genuine sympathy and the perception of opportunism. Even if your heart is in the right place, public opinion can become…

What do you have to get excited about? Perhaps you’re excited because it is FINALLY springtime (well it was last week any ways). Or maybe you’re…

Recently a site that I've long respected posted a question on one of its social media channels. They asked a simple question, "How do you define…

First impressions matter, right? So today’s 20-Minute Makeover event, in support of London Clean & Green, is a great way for a group of Echidnas to…