The Power of Personalization
The ultimate goal for any company, whether you’re talking online or off, is to provide a user with an experience that completely aligns with their…
The Power of Personalization and Marketing Automation
Creating and scaling effective marketing campaigns is no easy feat—consumer expectations have evolved, and today’s shoppers are looking for…
The Good, the Bad, and The Ugly of Personalization
We know that personalization is the future of the digital economy. More and more items are becoming “smart” and the goal of any content creator --…
Getting to the Heart of Pain Takes the Right People, Reasons, and Discussions
Over the past couple of weeks, I’ve spent a lot of time negotiating pain. Nothing personal, mind you, but working professionally to help both clients…
The Power of Generative AI: Insights from Salesforce Connections 2024
Authored by Sarah Kraushaar, Account Director A couple of weeks ago, I had the opportunity to attend Salesforce Connections in Chicago. If you've been…
Eight Ways to Implement Site Personalization
Concierges are highly skilled people who can add real value to your life by taking care of some essential and time-consuming tasks for you. In the…
User Journeys are Taking Off: “Plane” Thoughts on Personalization’s Future
For most people, spontaneity isn’t a big motivator to purchase something. Sure, there are impulse buys here and there (there’s a reason why gum and…
Virtual DrupalCon, the Driesnote, and the Power of Easy
Last month was the first virtual DrupalCon. There was trepidation about how well the community’s signature event would translate to the virtual space…
The 3 Stages of Customer Personalization & Their Tactics
According to Deloitte’s 2022 study, brands that prioritized personalization were nearly two times as likely to have exceeded their revenue goals in…
Recognizing the Life We Want on the International Day of Persons with Disabilities
Tomorrow's arrival of the International Day of Persons with Disabilities marks an ideal time for all of us to focus on celebrating our diversity…