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Displaying 1 - 10 of 17
Echidna Blog

Putting the Info Back into Infographics

Infographics must die. At least that was the feeling I expressed a few months ago on Twitter. It was a visceral reaction to my frustration with…
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Echidna Blog

How Does it Make You Feel? Why Alt Text May Not Be Enough

The old adage states that a picture is worth a thousand words. Those words, however, are not restricted to just the facts and details – they also…
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Echidna Blog

Experiencing the Web as a Near Totally Blind User - First-Hand Accessibility Part I

I've talked in detail about specific accessibility improvements that affect me directly as a blind computer user. In a new series that I'm starting…
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Echidna Blog

The Who is Only a Small Part. What Really Matters

Metrics and measurables are always important – especially in the world of business communication. But in hunting high and low for that magic bullet…
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Echidna Blog

Ensure Your Accessibility Content is Accessible

If you're going to talk the talk, you should walk the walk. So, if you're going to write content about accessibility, it's probably a good idea to…
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Echidna Blog

Kicking Off 2018 with Content? Question Your Path to Success

As we approach the end of 2017, there are those who approach the new year as a starting line of sorts. It's a time when people can feel the need to…
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Echidna Blog

Facebook No Teenland? So? Go Where Your Customers Are

A few days ago, a colleague of mine – our project-manager extraordinaire – Erin Brinen shared a link to an infographic that asked, “ Are Teenagers…
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Echidna Blog

Accessibility Matters - Exploring the Hows and Whens of Alternative Text

The most frustrating part of accessing the web as a blind user, in my opinion, is images. Whether they're infographics or pictures used to add a…
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Echidna Blog

Content Matters: The Peril of Prioritizing Style Over Substance

Ever since the beginnings of the Internet, people have been trying to game the system to place first in search results. Some have nefarious intentions…
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How to Drive Engagement & Results with Performance Creative: 4 Pillars for a Winning Strategy

When it comes to vying for consumers’ attention, the competition has never been more fierce. According to Forbes, the average person sees between 6…
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Menu
  • Solutions
    • Digital solutions that deliver results.
    • Marketing Services
      • Paid Media & Digital Advertising
      • Email & SMS Marketing
      • Search Engine Optimization
      • Performance Ad Creative
    • Digital Experience Management
      • Roadmaps & Governance
      • User-Centric Design
      • Development & Integrations
      • Content Strategy & IA
      • Managed Services
      • Content Supply Chain
      • Digital Asset Management
    • eCommerce Solutions
      • eCommerce Development
      • ERP & eCommerce Integrations
      • Custom Application Development
    • Data & Analytics
      • Tag Management
      • MarTech Migration
      • Data Visualization
      • Governance & Compliance
      • CDP Strategy
      • Analytics Audits
      • Google Analytics 4 & Performance Reporting
  • Industries
    • Expertise in your industry.
    • Commercial
      • Omnichannel Retail
      • Manufacturing
      • Financial Services
    • Public Service
      • Higher Education
      • Government
      • Healthcare
  • Case Studies
  • Technology
    • Partnering with best-in-class technology platforms.
    • Marketing
      • Google Ads
      • Meta
      • Klaviyo
      • Adobe Workfront
    • CMS & Content
      • Acquia
      • Pantheon
      • Drupal
      • WordPress
      • Adobe Experience Manager Assets
      • Adobe Experience Manager Sites
    • eCommerce
      • Adobe Commerce
      • BigCommerce
      • Salesforce
      • Shopify
    • Data & Analytics
      • Adobe Experience Cloud
      • Google Marketing & Analytics
      • Sentinel Insights
      • Tableau
      • Tealium
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    • Check Them Out
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      • On-Demand Webinars
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