Years ago when I first started working at Digital Echidna, we updated this stand-alone blog site, Thoughts On All Things Digital, to Drupal 8 from an…

Every company wants its brand to be ubiquitous -- but there's a caveat to that. The concept that there is no such thing as bad publicity is just wrong…

Before starting any communications or marketing project you must understand your target audience. Ask yourself: Who is my primary audience? Who is my…

There can be a huge difference between a “Yes” and a “Yes.” Context is everything and when you’re reaching out to customers and users for feedback…

The “what’s in it for me?” or WIIFM statement is an important message in any marketing strategy. When writing your website content it’s critical to…

I’d like to take you back a few years. Young Jay was sitting in the family’s living room, half-paying attention to the evening news that my parents…

The most frustrating part of accessing the web as a blind user, in my opinion, is images. Whether they're infographics or pictures used to add a…

There’s an old adage that states, “No man is an island.” I’d like to paraphrase that and say no Islandora is an island either, as while a complete…

When you’re looking for a business, product or service where do you search first? Do you turn to the phone book, the newspaper or do you search online…

Website migrations are a lot like moving houses. Some organizations can complete the migration themselves, but there are definite benefits to calling…