Still Haven't Found What You're Looking For? Focus Less on Searchability and More on Findability
Anything is searchable. The key to success is making it findable. And while X may no longer mark the spot, understanding what markers work -- and the…
Creating Your Own Job Opportunities Through Networking, Doing
With two elite post-secondary institutions in The Forest City, each year London graduates a steady stream of young talent. The question then becomes…
Design For Your Users - Not Yourself!
Who is your target audience? What do you want your target audience to do? It’s unfortunate that many web designers don’t consider these two extremely…
Flash and Your Target Audience
In a recent blog we discussed the advantages and disadvantages of using images or Flash as part of your website’s navigation structure. SEO Search…
Know Your Audience - the Public
In my last post, “ A 1.0 World versus a 2.0 World”, I mentioned that a 2.0 World is not just about the web. In fact, a 2.0 World includes…
Webforms, Surveys & Your Website
Decreasing administrative work is (often) one of the main goals clients point out when they are looking to re-develop their website. Decreasing…
Solidify Your Digital Strategy for Q4 Performance
The competitive eCommerce landscape is accelerating faster than traditional planning can accommodate. We recommend a more agile approach. As more…
The People in Your UX Neighbourhood
People of a certain vintage will remember the old Sesame Street song, “ The People in Your Neighbourhood.” Good ol’ Bob would sing about the helpful…
Inaccessible Content Can Leave a Lasting - and Negative - Impression on Your Customers
We've all had a less-than-perfect customer service experience: a surly customer service rep on the phone, poor workmanship that a company won't…
Why Buying Likes Will Hurt Your Brand: Caveat Emptor
“So you’re thinking about buying Instagram followers…” That was the subject line of an email that I received from a reputable social media aggregator…