Over the past couple of years, I’ve been Digital Echidna’s support manager and have worked with a large number of clients as part of their post-launch…

We often talk about how businesses should respond to customers online. We talk about establishing action plans, response protocols, and single-points…

A slow site has negative impacts on search engine optimization, can increase bounce rate, and lower site conversions. Taking a surgical approach and…

It was Bootsy Collins, in the Pinocchio Theory, who said, “Don’t fake the funk or your nose’ll grow.” This doesn’t just apply to P-Funk Mythology, but…

If you're like most businesses, your website is regularly asking visitors for their personal info - as part of a registration, payment, or contact…

Humour has a great place in life. At its best, it can shine the spotlight on those institutions that we hold dear and force us to reconsider the hows…

Defining the content architecture of your website is one of the first steps we lead clients through in our initial Discovery Process. There are two…

Why does plain language matter? Especially in Canada where we have such a high literacy rate, doesn’t everyone know how to read and comprehend content…