With more businesses using technology to purchase services, the Request for Proposal or "RFP" has definitely become a popular vendor selection tool. I…

If you want your content to really take off, you might have to shake off a few crutches. The New York Times regularly reviews its content for usage…

I recently attended a Communications Workshop where I had the pleasure of listening to Ira Basen of CBC, speak about the differences between a 1.0 and…

I've talked in detail about specific accessibility improvements that affect me directly as a blind computer user. In a new series that I'm starting…

We’ve rounded the turn and are heading towards the home stretch now! We’ve identified who your customers actually are; we’ve determined who you…

Want to better connect with your customers? Solve challenges for your business? Create an environment for generating outstanding ideas? Whether you’re…

We often talk about the importance of focusing content on the “What’s in it for me?” That conversation is usually a positive one -- intended to show…

Relationship Marketing is defined as “a marketing practice that recognizes the long term value of customer relationships and extends communication…

I may be a business owner, but I'm still human. And the immediacy (and relative anonymity) of social media can make it easy for a quick thought, an "I…

As we mention in almost all of our blog posts here at Echidna, it’s extremely important to begin every new digital project with a clear marketing…