Celebrating Past, Present, Future – and People
On Sunday night, we brought in the sandwich boards and closed the Digital Echidna door. London's second combined Culture Days/Doors Open event came to…
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Fonts, Colours Influence How Your Message is Perceived and Received
When it comes to finding the right font and colour palette for your brand the "i"s have it. And so do the "a"s, the "t"s, and the "z"s... It may seem…
An Open, Honest Talk About Procurement Improvements
Yesterday, Digital Echidna won a contract with the federal government as part of its Open By Default, open government campaign. We’re obviously…
Social Media Marketing
Your website is only one piece of your online marketing campaign. If you’re not using other marketing methods to drive traffic to your site, you’re…
Is Semrush Worth It? How to Get the Most Out of Your SEO and GEO Strategy
Author Kristen Major Digital Marketing Team Lead (SEO) Semrush has been a trusted tool for marketers, and SEO's for decades, but recently has really…
Don't Panic -- Crisis Communications
In business and in politics, emergencies can flare up that require immediate response – but not all equal responses are created equally. Yesterday’s…
An Engaging Site Leads to an Award Nomination
Earlier this week, Digital Echidna was named a finalist in the 2017 Acquia Engage Awards for its work on the SUNY Oneonta website. In total, over 200…
How to Avoid Any Post-Launch Jitters with a Support Agreement
Over the past couple of years, I’ve been Digital Echidna’s support manager and have worked with a large number of clients as part of their post-launch…
Honestly, Customer Service Starts at “Home”
Whether or not we consciously think about it, our social interactions -- both online and off -- colour our perspectives of the companies and brands…
A 20/20 Look at High-Level 2019 Digital Trends
The technological world is a fast-changing one. And while I’m certainly not going to delve into the nuts-and-bolts of development here, at a high…