Humour can be a powerful branding weapon when wielded appropriately. Generally when used as quick, dagger-like strikes designed to pierce the social…

We often talk about how businesses should respond to customers online. We talk about establishing action plans, response protocols, and single-points…

The old adage states that a picture is worth a thousand words. Those words, however, are not restricted to just the facts and details – they also…

Welcome to our first Ask Echidna blog post, where we answer your questions about Web design, digital marketing, and business solutions. Do you have a…

Probably one of the most debated topics I've witnessed about Social Media is automation. Try sending out a tweet or status update and its likely you…

There's an old adage that states one should never discuss religion, politics, or money in polite company. But does it -- and should it -- still hold…

It’s hard to criticize “progress,” but when progress comes with quotes around it, sometimes the perception of moving forward can be more detrimental…

Sometimes, in business, the best way to express yourself isn't through words, but through a 'scream.' My music tastes run in cycles. Currently, I'm…

Last week, I gave you the intro. Now, let’s get into the nitty gritty on how to COPE with content! So how much copy is too much? It all depends on the…

When it comes to marketing content or trying to draw attention to your company or product, many lament that there are no original ideas left. First…