To Use Image Links, or Not to Use Image Links...
Successful websites have a logical navigation that allows users to quickly and easily find the information they are looking for. Usability, design and…
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18 Must-Have UX Features for Every eCommerce Store
The goal of every eCommerce website is simple on the surface: drive more sales. There’s a lot that goes into making that a reality. One of the most…
2021 Year in Review
From achieving ground-breaking results for our clients, receiving several prestigious accolades, welcoming more than 70 new Northerners, and launching…
AODA and You: Alphabet Soup -- WCAG 2.0 A or AA?
A is the best you can do right? Or is it AA? What does WCAG 2.0 mean again? And what do I really need to do by Jan. 1, 2014 – if anything? What’s the…
Caring or Opportunism? How to Do the Right Thing
There’s a fine line between genuine sympathy and the perception of opportunism. Even if your heart is in the right place, public opinion can become…
Ensure Your Presentation Complements - Not Competes With - Your Message
When you want to deliver your message, make sure you're thinking of the entire presentation. It's not just the message that matters, but the packaging…
Northern Partners with Fanshawe College to Help Educate Students and the London Community
For several years, Northern and Digital Echidna have partnered with Fanshawe College to collaborate on educational initiatives that give students a…
Hospitals And Foundation Websites: Combine or Separate?
Many hospitals are a two-headed beast, composed of a public-facing healthcare organization and a supporting fundraising organization -- often called a…
The Cautionary Tale of Boaty McBoatface
If you've ever been on a large boat, you know that they're impressive wonders of technology. They can move impressively fast and they can carry a lot…
Who, Not How Many, Should be the Real Question
Whenever we execute user testing, you want to get it right the first time. After all, testing takes time, resources, and effort. And by the time you…