How Your Users (and Google) Are Searching for a Positive User Experience
I’m of a certain vintage, so I remember the ol’ “ you got your chocolate in my peanut butter” commercial. I was reminded of this the other day when I…
Preventative Medicine: Upgrading Your Health Care Website from Drupal 7 to 8
With the Drupal 9 launch date fast approaching, many organizations have asked whether they should upgrade to Drupal 8 now or wait and start fresh with…
How to Avoid Any Post-Launch Jitters with a Support Agreement
Over the past couple of years, I’ve been Digital Echidna’s support manager and have worked with a large number of clients as part of their post-launch…
(Rebuild) Roster Connects Local Talent to Business
Some of you may remember the old Six Million Dollar Man show, with its iconic opening narration that I’m going to paraphrase -- “we can rebuild [it]…
Let’s Talk About Sex, Baby
When it comes to developing content for your business’ Web site, does sex matter to you? Should it? Only if you believe the hype. Before I go any…
Thriving or Merely Coping? When Good May Not Be Good
There can be a huge difference between a “Yes” and a “Yes.” Context is everything and when you’re reaching out to customers and users for feedback…
Two Days of Innovation
Echidnas may generally stick to their burrows -- nocturnal for most of the year and not really fond of the bright lights -- but every once in a while…
Clear Communication, Eliminating Jargon Lets Your Message Hit the Button
Knowing the right words and knowing the right words to use are completely different things -- and understanding the difference can help you hammer…
Fake the Social Media Funk and Your Digital Nose’ll Grow
It was Bootsy Collins, in the Pinocchio Theory, who said, “Don’t fake the funk or your nose’ll grow.” This doesn’t just apply to P-Funk Mythology, but…
Flight Sends Grounded AODA Expectations Soaring
My expectations about AODA and its real-life implementation may have been grounded in a frustrating reality lately, but a recent travel experience has…