Social Media gives you, or your company, a unique opportunity to get your message out to the masses - but does anyone care what you are saying? Social…

At Echidna, we’re often asked by clients – does adding a “Links” section or a “Resources” section to my website increase my website’s ranking in…

In a recent blog we discussed the advantages and disadvantages of using images or Flash as part of your website’s navigation structure. SEO Search…

Well, it’s 2011 ( Happy New Year everyone!) and time to start thinking about your online marketing strategy. A key ingredient to having an effective…

We’ve previously discussed the importance of Content Strategy and how with good, planned-for content your website will be successful. We’ve talked…

If you are thinking, what is foursquare? Then read on - remember three years ago when you asked the same question about Twitter. Location-based social…

What do you have to get excited about? Perhaps you’re excited because it is FINALLY springtime (well it was last week any ways). Or maybe you’re…

True humility is hard to find these days. But when you find a package that combines talent, intelligence, and performance, but is actually wrapped up…

I recently read an article listing “ 20 Ways to Tell If You Use Social Media Too Much” and a few of my favourite posts were: You are going to spend…