There are several ways to tell a story. Each of us interprets information in a different way -- some of us are better reading text, while others…

Today was Take Our Kids to Work Day -- an opportunity for Grade 9 students to spend the day with their parent, family member, volunteer, or family…

Whether or not we consciously think about it, our social interactions -- both online and off -- colour our perspectives of the companies and brands…

When it comes to finding the right font and colour palette for your brand the "i"s have it. And so do the "a"s, the "t"s, and the "z"s... It may seem…

Puffery may be behind your magic slogan, but tricking your audience is a recipe for failure. And while being a fan of yourself may be great, too…

Which are you more likely to read? ‘Frankenstorm’ forecast for East Coast’ or ‘ Mainly benign weather presents the calm before Hurricane Sandy’s…

We've all had a less-than-perfect customer service experience: a surly customer service rep on the phone, poor workmanship that a company won't…

I’m currently on the train, en route to Toronto to participate in a meeting of the Employers’ Partnership Table -- a group of various businesses and…