Pay-Per-Click (PPC) Advertising is a very common “ buzzword” used in the online marketing industry today. Sure, a website is a great starting point to…

We’ve previously talked about your online content and how getting started is tough. Whether you’re writing for the web, social media or you’re writing…

Well, if your city is anything like ours, your local, self-proclaimed Social Media Gurus are telling you just that. But, in actuality, business hasn't…

I've written before about the importance of making material about accessibility accessible. I thought it might just apply to articles. Alas, there are…

While many Canadians may be in the midst of the February blahs, a handful of Echidnas will be leaving the snow/rain/snow/rain behind later this week…

David Billson invites Digital Echidna president and CEO Andrew McClenaghan to the table in Talkin' Tech with TechAlliance. This series explores how…

The point of user research is to ensure that you hear the voices of your users and use that information to inform your solutions. Seems pretty simple…

In this blog, we will take a deep dive into your ecosystem and provide you with visibility into how you can leverage your core competencies to ensure…

Recently, a friend and colleague of mine who works in public relations and social media south of the border posed a question: Do you still blog? It's…