For many organizations that have been fretting about meeting AODA-compliance deadlines, the Province of Ontario appears to have given them the gift of…

You are what you are. And while there are no quick fixes to building a personal brand, you can quickly lay a solid foundation for successfully…

In the previous installment, I talked conceptually about how to approach testing and what we are trying to learn. This time we’re going to get our…

It’s one thing to design with end users in mind. It’s equally important to ensure that all your primary audience has equitable access to that content…

Before starting any communications or marketing project you must understand your target audience. Ask yourself: Who is my primary audience? Who is my…

Metrics and measurables are always important – especially in the world of business communication. But in hunting high and low for that magic bullet…

Whenever we execute user testing, you want to get it right the first time. After all, testing takes time, resources, and effort. And by the time you…

What a difference a month, or so, makes right? The old adage states that necessity is the mother of invention -- and travel restrictions and physical…

We’ve rounded the turn and are heading towards the home stretch now! We’ve identified who your customers actually are; we’ve determined who you…

Ever since the beginnings of the Internet, people have been trying to game the system to place first in search results. Some have nefarious intentions…