Last week, I shared my thoughts on the value of a foundational part of our support structure -- service level agreements. Today, I want to give you…

There’s an old adage that states, “keep your head in the clouds and your feet on the ground.” It’s a reminder that whilst we need to focus on the day…

A few weeks ago newspaper and magazine publishers signed a declaration to limit access to their website content. The declaration stated that…

In London and abroad, many companies are doing great things - but nobody seems to know or notice. The question that must be asked is: What is your…

Fake it 'til you make it? It's debatable as to whether or not it works. But when it comes to creating content that resonates, it's better to wait for…

Are you thinking of acting like Chipotle’s social team? Then you run the risk of unwrapping a whole lot of trouble for your business. After all…

Did you know that a user can complete action on your website with just one click? I recently read an article on MeetContent.com that talked about “The…

At Digital Echidna, we all work together – with our clients – to find the best business solutions for their particular needs. There is no one-size…

Are you who you say you are? Are you promising what you're delivering? Are you using the ol' bait-and-switch to get "consent" under false pretences…

Advertising, building a Web site, coming up with branding standards – pretty much everything you do on-line and off is designed to convince people to…