Inline Form Errors - What They Are and Why they Matter
We’re delighted to share with you a second guest post from Mike Gifford, the president and founder of OpenConcept Consulting Inc., and a Drupal Core…
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From Tail Wags to Texts: Homes Alive Pets’ SMS Success
Northern implemented a strategic SMS activation strategy for Homes Alive Pets during peak shopping season to maximize engagement and drive conversions by delivering timely, high-impact messaging that turned customer interest into measurable sales.
The ABCs (and D) of AODA Compliance with a 2021 Deadline Approaching
It seemed like ages ago that I wrote the first of a four-part series on AODA compliance from a web perspective. This piece, published on March 20…
Accessibility is About Independence, Not Dependence on Others
While it is unfortunate enough when a process is inaccessible, it is far more frustrating when those in charge of the process expect users with…
Want Better Business Writing? Go Window Shopping
Your window of opportunity to attract your customers is brief, so it's not smart business clouding that window to your message with empty words. The…
Northern Supports Local Businesses and Fanshawe Students for the Fourth Year With Digital Marketing Challenge
FOR IMMEDIATE RELEASE Northern Commerce and Fanshawe College are partnering for the fourth consecutive year to support local businesses and Fanshawe…
Can We Fake Authenticity?
Success in social media -- and, really, in all business-related actions -- comes from being true to who you are. But sometimes that seemingly clear…
How to Identify Yourself – Canada’s Anti-Spam Laws Simplified and Demystified
Are you who you say you are? Are you promising what you're delivering? Are you using the ol' bait-and-switch to get "consent" under false pretences…
How to Choose the Right Font for Your Project
So, you need to pick a font. Surprisingly enough, this can be a difficult thing to do. The wrong font can turn the most serious of headlines into a…
Quality Content - Learning the Universal Language
When building sites or designing content, some people get too caught up in ensuring everyone is "represented" on a page -- breaking it down into…