Email Workflows Every eCommerce Retailer Should Be Sending
You may have heard that email marketing is dying (or that it is already dead). That’s far from the truth—email marketing is still a powerful sales…
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Accessibility is a Journey - Long-Term Strategies to Keep You on the Right Path
The Jan. 1, 2021 deadline for AODA website compliance is fast approaching. Some may see it as an end to a 16-year effort; others appear to be treating…
Sustainability May Not Be as Flashy, but It’s Just as Exciting
When you look at the Growth 500 list, you see some eye-popping numbers -- triple-digit and even quadruple-digit growth, in some cases. And while I’m…
Anti-Social? Your Actions May Say You Are
You may spend tens of thousands of dollars on advertising; you may have directors or managers of communications and marketing; you spend for premium…
An Earnest Look at BERT
Let’s think about famous Berts/Burts for a minute: Burt Ward? Burt Reynolds? Burt Young? And, of course, Bert from Sesame Street. What do they all…
Getting a Move On With Accessible Spaces
Our recent move has highlighted for me the benefits of accessible spaces, and the added benefits of thinking accessible, that make a new space a…
User Experience -- No Magic, No Snake Oil, Just Data and Effort-Driven Results
User Experience is such a broad topic that it can often feel confusing to people not immersed in it. And, unfortunately, the world of web optimization…
Northern Commerce Awarded Best Workplaces in Ontario Recognition
For Immediate Release: London, ON — June 25, 2020 — Northern Commerce is one of London’s fastest-growing digital agencies earning international…
I Guess Someone Thinks We're Good ...
It is hard to believe that just three years ago Echidna Solutions Corp. was operating out of the basement. We have definitely grown since then and I…
Hammering Away with the Wrong Communications Tool? That's as Effective as Banging Your Head Against the Wall.
Maslow's hammer states that when all you have is a hammer, everything starts looking like a nail. It's a concept we often see in communications, but…