Clients often come to Echidna when they’re interested in setting up social media platforms, more specifically Facebook and Twitter. They are excited…

Which are you more likely to read? ‘Frankenstorm’ forecast for East Coast’ or ‘ Mainly benign weather presents the calm before Hurricane Sandy’s…

Every company wants its brand to be ubiquitous -- but there's a caveat to that. The concept that there is no such thing as bad publicity is just wrong…

We don’t do this often, but I am going to get personal with this blog post. For the last four years I have been living with an eye disease called…

A slow site has negative impacts on search engine optimization, can increase bounce rate, and lower site conversions. Taking a surgical approach and…

To quote Ferris Bueller, “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” Now, I’m sure John Hughes…

I was recently involved in a discussion about Yelp and how to use it to maximize a business's exposure. While I was already aware of the common…

This post is not about politics, don’t worry -- but it is inspired by it. Last week, we saw two monumental examples of implementing a content strategy…

In a recent blog post, I discussed how CAPTCHA accessibility is the number-one accessibility issue faced by blind computer users. However, a close…

The recession has changed consumer buying patterns and businesses have had to adapt. Consumers are very careful with how they spend and therefore…