Thank you. Those two words carry so much weight for all of us at Digital Echidna tonight. Earlier this evening, we were named the winner of the…

You are what you are. And while there are no quick fixes to building a personal brand, you can quickly lay a solid foundation for successfully…

Sometimes the most valuable conversations about your business don't even involve you. If you're not aware about how to effectively eavesdrop on these…

So you’re ready to take that virtual leap and put a concerted effort into your on-line branding. With a myriad of options and platforms available to…

Picture this: your best friend just moved across the country. Cell phone bills are just too expensive these days and you’re on a strict personal…

Whether you're talking about web design, digital marketing, or traditional bricks-and-mortar-based communication, companies often fall victim to…

In today’s highly competitive marketplace and with many thanks to social media, the consumer has never had so much authority or influence as they do…

Recently, a friend and colleague of mine who works in public relations and social media south of the border posed a question: Do you still blog? It's…

So let me start by saying thank you. Last night, at the 35th annual London Chamber of Commerce Business Achievement Awards, Digital Echidna was…

The simple answer – if you’re looking to reach a target audience using specificity, keywords, key phrases and location targeting – Google AdWords is…