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Echidna Blog

Social Media 2012 – The Year in Review Part II – The Good

Yesterday, I discussed my top five negative trends in social networking, but that’s no way to end a year. Today, for my final post of 2012, I want to…
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Echidna Blog

The Google Phone (gPhone) Cometh ...

Is the wait finally over for the Google mobile phone? Leaked only a few days ago - Google is doing it again, and making us rethink how we access…
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Echidna Blog

Clear Communication, Eliminating Jargon Lets Your Message Hit the Button

Knowing the right words and knowing the right words to use are completely different things -- and understanding the difference can help you hammer…
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It's Not Too Early to Talk Drupal 9.0

It has been 16 months since Drupal 8 was officially released and we have launched a number of sites and upgraded others, leading the way in the…
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Echidna Blog

Make Sure Your Site is Mobile to Move Your Business Forward

Is your site taking your business as far as it should? Without a mobile-friendly site, you may not only find yourself stuck in neutral, but -- as of…
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Bein’ Neighbourly and Cleaning and Greening the Forest City

First impressions matter, right? So today’s 20-Minute Makeover event, in support of London Clean & Green, is a great way for a group of Echidnas to…
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Don't Template the Life Out of Your Content - How Structure and Creativity Intersect

Creativity and structure may appear to be polar opposites. The truth is that structure can help creativity flourish -- but a template is the wrong way…
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How Chatters Boosted Its Organic Reach Using Local SEO

Northern implemented a comprehensive local search engine optimization strategy to maximize Chatters’ organic visibility and improve local ranking on search engine results pages.
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When the Well Runs Dry -- How to Start a Regular Flow of Quality Content

Sometimes the words don't flow. So, if you're responsible for a corporate blog or social feed, what do you do when the creative well temporarily runs…
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Know Your Audience - the Public

In my last post, “ A 1.0 World versus a 2.0 World”, I mentioned that a 2.0 World is not just about the web. In fact, a 2.0 World includes…
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