While nobody knows your business better than yourself, exclusively looking inwards can restrict your ability to grow. A couple of Echidnas were at…

From a business point of view, it’s always smart to avoid using terms and phrases that could offend a portion of your customer base -- regardless of…

This blog is by no means political, but it can be inspired by politics. Why? Because at its root successful politics is about communicating a message…

Infographics must die. At least that was the feeling I expressed a few months ago on Twitter. It was a visceral reaction to my frustration with…

I was reading a few blog posts recently and something struck me as odd. I couldn't put my finger on why they rubbed me the wrong way. I mean, they…

Last week, we celebrated (or Celebr8-ed in the parlance of the day) the launch of Drupal 8. We had cake, we had champagne, we had a couple of speeches…

Why do many customers have an inherent distrust of companies? Why do they look at public relations and marketing efforts through a jaundiced eye…

See no evil, speak no evil, hear no evil. But maybe miss out on some good. There are those who gleefully say, "don't read the comments," when it comes…

One of the great things about today’s world is that it’s smaller than ever. With just a few clicks of a mouse, or tapping an app, you can be connected…

Earlier this week, I was watching 60 Minutes and they presented a segment on some initiatives that some organizations are working on to close the sex…