It’s an exciting time here at Digital Echidna. There’s a sense of anticipation for tonight’s big event -- the London Chamber of Commerce’s 35th annual…

From a business point of view, it’s always smart to avoid using terms and phrases that could offend a portion of your customer base -- regardless of…

Whenever we execute user testing, you want to get it right the first time. After all, testing takes time, resources, and effort. And by the time you…

When you’re a company that deals in products and/or services, customer service is key to ongoing sustainability. And one key to delivering superlative…

It’s Christmas time and even though the thought of writing a wish list hasn't crossed my mind in years, this time around I decided I would. But this…

I have spent the last few days preparing for and enrolling in French as a Second Language classes in a local community college. In addition to…

Before starting any communications or marketing project you must understand your target audience. Ask yourself: Who is my primary audience? Who is my…