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Echidna Blog

Don't Cheapen Accessibility. Make it Mainstream

In the final days of the 2015 Parapan Am Games in Toronto and surrounding area, organizers began selling tickets for $5, with the hopes of selling out…
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Echidna Blog

How Do I Know If An AdWords Campaign Will Work For Me?

The simple answer – if you’re looking to reach a target audience using specificity, keywords, key phrases and location targeting – Google AdWords is…
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Echidna Blog

Picture This: The Nine Corporate Photos You Must Never, Ever, Take Again

Just as not all writing is considered equal; nor is all photography. The digital revolution may have made it easier to take photos, but the skill…
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Echidna Blog

Why Buying Likes Will Hurt Your Brand: Caveat Emptor

“So you’re thinking about buying Instagram followers…” That was the subject line of an email that I received from a reputable social media aggregator…
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Echidna Blog

Money Is Nice, But That's Not All It Takes: Motivation At Work

We all work in increasingly fast-paced environments, face tighter deadlines, and have to sort through competing priorities to manage expectations from…
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Echidna Blog

Should You Be on Twitter? Absolutely Yes and Maybe No

Should your business be on Twitter? Well the answer is simple. Absolutely Yes. And Possibly No. It all depends on what you're looking to get out of it…
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Echidna Blog

Face Time, Not Just "FaceTime" Improves Accountability, Understanding

In our digitally focused world, it's easy to fall in love with the convenience and immediacy of digital communications. And while communicating…
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Echidna Blog

Accessibility Awareness is Great, But Action Makes it Matter

Awareness is great, but without action it does little. Today marks the seventh Global Accessibility Awareness Day. And while a trending hashtag is all…
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Echidna Blog

User Experience -- No Magic, No Snake Oil, Just Data and Effort-Driven Results

User Experience is such a broad topic that it can often feel confusing to people not immersed in it. And, unfortunately, the world of web optimization…
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Echidna Blog

The Opportunity to Make a Difference

You're never too old -- or too young -- to start. And when it comes to volunteering, starting younger can lead to community support becoming a valued…
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  • Solutions
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      • Paid Media & Digital Advertising
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      • eCommerce Development
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      • Google Analytics 4 & Performance Reporting
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      • Omnichannel Retail
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