Learning the Foundations of Persuasive Content
Whether you're writing a theatre review or product copy for the web, the goal is the same -- to be persuasive. And the basic foundational elements to…
Displaying 501 - 510 of 1204
Social Media 2012 – The Year in Review Part I – The Bad
To quote Ferris Bueller, “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” Now, I’m sure John Hughes…
A 360-Degree Approach for an Accessible Path to Success
It's easy to pay attention to the big challenges that are right in front of our face, but to get a true view of the issue, you need to apply a 360…
Ask Echidna: Does One Size Ever Fit All?
Welcome to our first Ask Echidna blog post, where we answer your questions about Web design, digital marketing, and business solutions. Do you have a…
Catchy Content? No Magic Formula But Common Elements
"OK. [OK]. Blue Jays. [Blue Jays]. Let's [Let's]. Play. [Play]. Ball." If you're in Southwestern Ontario like us (or, basically, anywhere in Canada)…
An Earnest Look at BERT
Let’s think about famous Berts/Burts for a minute: Burt Ward? Burt Reynolds? Burt Young? And, of course, Bert from Sesame Street. What do they all…
Solidify Your Digital Strategy for Q4 Performance
The competitive eCommerce landscape is accelerating faster than traditional planning can accommodate. We recommend a more agile approach. As more…
Has Social Media Ruined Our Social Skills?
In October of 2009, Soren Gordhamer, blogged on Mashable.com “ The 5 Ways in Which Social Media has changed our Daily Lives”. Particularly of interest…
The Spin Cycle
There are two words you’ll never, ever hear me use in discussing what I do: spin and wordsmith. I know some people wear these labels with pride -- and…
The Language of Violence
From a business point of view, it’s always smart to avoid using terms and phrases that could offend a portion of your customer base -- regardless of…