When Do I Use a Mini-Site?
Before starting any communications or marketing project you must understand your target audience. Ask yourself: Who is my primary audience? Who is my…
Can Business Be Humble and Promotional at the Same Time?
True humility is hard to find these days. But when you find a package that combines talent, intelligence, and performance, but is actually wrapped up…
Building a Future-Ready Customer Data Infrastructure: Types, Use Cases, and More
Today, brands can move beyond the traditional one-to-many personalization approach and deliver unique experiences tailored to each individual customer…
If You Build It, They Will Come ...
Many online entrepeneurs believe that simply "launching" a website for their online business is the key to instant success. Many online businesses…
Is Google Grants for you?
If you’re a charitable or not-for-profit organization interested in improving your online marketing strategy, listen up, because Google Grants could…
Putting Automation to Work for You and Your clients
There is an old saying that “you shouldn’t work for a computer, a computer should work for you.” I know we often get frustrated with those daily…
Entropy is Inevitable, Expending Energy -- Yours or Ours -- Can Delay the Chaos
Labour Day weekend is kind of that last kick at the ol’ relaxational can for summer. Today, the kids are off to school and, as Andrew mentioned last…
Are You Ready to Drink the 'LBS' Kool Aid?
So I finally signed up for Foursquare! On January 21st, Foursquare FINALLY introduced its Blackberry application. Previously it was not available in…
How to Prepare for Shopify’s One-Page Checkout Migration
Need to Know On August 13, 2024, Shopify will discontinue its legacy checkout functionalities and introduce a new One-Page Checkout using Checkout…
How To Contribute to Drupal: Events
Getting started in any technology can feel intimidating. The best way to learn, though, is by doing -- and a combination of the opportunity provided…