The Changing Media Mix
Ipsos Reid released a new poll on November 11th, stating that the media mix is changing for marketers. Marketing Professionals were part of this poll…
Artistic Lessons Apply No Matter What the Audience, Organization
Everyone is unique, obviously, but when it comes to facing challenges, we often have markedly similar needs, expectations, and goals. From arts to…
AODA Compliance Deadline Tips for the Non-Compliant
The old adage states that hindsight is 20/20. And as 2020 comes to a close, we’re seeing increasing numbers of businesses embracing that statement --…
Digital Trends Spotlight: In-Person Return Centres
As inflation grows, retailers must adjust to mounting pressure on profit margins. The cost of product returns, in particular, is a sizeable concern.
‘Required’ Reading for Project Success
When it comes to developing the right digital solution for you and your customers, it’s important to not only understand what you think know but also…
AODA Uncertainty Leaves Companies Asking, 'What's Next?'
With the Jan. 1, 2021 Accessibility for Ontarians with Disabilities Act deadline for website compliance fast approaching, there are many questions…
So What's the Difference Already?
SEM and SEO are terms that are often confused and used interchangeably, so what’s the difference? What will benefit your website, organization or…
More than a Thousand Words: Using Pictures and Text to Effectively Tell Your Story
You’ve likely heard the saying, “a picture is worth a thousand words.” It’s a saying that sends writers into internal Linda-Blair-esque, head-spinning…
Compassionate Consumerism. Where is the Line?
The message seemed innocent enough, if a little out of left field. “Jay, just reaching out to see how things are going during these times…” it began…
Accessibility Matters - Are Retroactive Obligations Realistic?
When it comes to accessibility, we all know what should be done. But those scenarios exist in a Utopian world that doesn't actually exist. The…