To Successfully Create Content You Need to be a 'People' Person
It may be impossible to predict the future, but by understanding the fundamentals you can lay the ground work to succeed no matter what comes…
Potluck Approach A Recipe for Success
On Friday we held our annual Digital Echidna's Christmas potluck – a day where the team gets together, brings an assortment of food, and somehow comes…
Change Management: The Often Overlooked Secret Ingredient
Author Christine Saunders Senior Account Director When we talk about launching a new website or implementing a major digital initiative, most people…
Is Social Media Automation Good For Business?
Probably one of the most debated topics I've witnessed about Social Media is automation. Try sending out a tweet or status update and its likely you…
Understanding Fandom the First Step in Cultivating Fans
To reach your goals, you need to have fans. But to get fans, you need to understand the nature and causes of fandom. The NHL season kicked off…
Digital Echidna’s President Nominated for IABC Outstanding Communicator Award
First off, I want to say how honoured and humbled I am to be nominated for the 2017 Outstanding Communicator Award, to be handed out tonight by the…
Growing Your Business by Acting Small I -- External
Want to better connect with your customers? Solve challenges for your business? Create an environment for generating outstanding ideas? Whether you’re…
Want Better Business Writing? Go Window Shopping
Your window of opportunity to attract your customers is brief, so it's not smart business clouding that window to your message with empty words. The…
Execution at dawn photos only serve to kill interest, excitement
It goes without saying, but content that's complemented with visuals can dramatically improve its look and feel, not to mention its ability to attract…
Reviewing, Reporting, Communications - Six Foundational Items that Transcend All
A few weeks ago, I had the honour of teaching a class at Western's Faculty of Information & Media Studies. The instructor, Dan Brown, is a friend of…