On Friday we held our annual Digital Echidna's Christmas potluck – a day where the team gets together, brings an assortment of food, and somehow comes…

Probably one of the most debated topics I've witnessed about Social Media is automation. Try sending out a tweet or status update and its likely you…

To reach your goals, you need to have fans. But to get fans, you need to understand the nature and causes of fandom. The NHL season kicked off…

First off, I want to say how honoured and humbled I am to be nominated for the 2017 Outstanding Communicator Award, to be handed out tonight by the…

Want to better connect with your customers? Solve challenges for your business? Create an environment for generating outstanding ideas? Whether you’re…

Your window of opportunity to attract your customers is brief, so it's not smart business clouding that window to your message with empty words. The…

It goes without saying, but content that's complemented with visuals can dramatically improve its look and feel, not to mention its ability to attract…

There is no one right answer as to why you should make your Web site accessible. Throughout this series, we're trying to give you a broad perspective…

A few weeks ago, I had the honour of teaching a class at Western's Faculty of Information & Media Studies. The instructor, Dan Brown, is a friend of…

"I want to be seen in a positive light, rather than not seen at all. I want to be seen as a contributor and I want to be seen for my potential." It…