As much as it irks public relations types, you can't control the story. And the tighter you squeeze, the more slips out between your fingers. No…

It’s a fine line between telling a story and being a shill – and, for business writers and media-types alike, I define that line using the following…

Content can be great. Context will always make it better. I've been in this game a while and one of the biggest questions that businesses, politicians…

Last week, we kicked off our 2013 recap with an article titled, " 2013 – The Year We Learned How to Connect," which looked at three key trends in…

Whether you're writing a theatre review or product copy for the web, the goal is the same -- to be persuasive. And the basic foundational elements to…

A couple of days ago, a reporter friend of mine asked “Are blogs dead?” People were quick to respond positively or negatively, but I think the…

We've all had a less-than-perfect customer service experience: a surly customer service rep on the phone, poor workmanship that a company won't…

It's Halloween. A night when all manner of creatures crawl in search of blood to terrorize your neighbourhood. It's a night when ghouls and ghosts…

We’ve rounded the turn and are heading towards the home stretch now! We’ve identified who your customers actually are; we’ve determined who you…

Last night was Hallowe’en. Kids and adults alike dressed up, affected new mannerisms and appearances, and enjoyed the evening. And, at the end of the…