Captioning -- How Not to Get Lost in Translation
For many organizations, a video is a great way to introduce clients to your business. It provides a quick overview, helps people visualize the…
Five 'Actual' Blog Writing Mistakes
Earlier today, one of my favourite sites, Ragan's PR Daily, posted a piece entitled 10 common Blog Writing Mistakes. Unfortunately, the article broke…
Avoiding Bumps in the Road - Communicating Change
There's an old jocular adage that those of us who have lived for any amount of time in Montreal hold close to our hearts: "There are two seasons in…
Why Does a Website Cost So Much?
“You paid how much? My neighbour’s kid could have built you a website for just a couple of hundred bucks.” That’s the thing about building digital…
Chatbots vs. Conversational Agents: Using AI to Overcome Obstacles in Public Service
Need to Know Many Public Service clients need sophisticated conversational agents rather than basic chatbots to save time and costs, and improve user…
Bill C-81: A Paper Tiger or Real Change? For Your Business it Doesn’t Matter
It’s hard to criticize “progress,” but when progress comes with quotes around it, sometimes the perception of moving forward can be more detrimental…
Compassion, Consideration Key to Communicating in Our COVID-19 World
Last week the world changed under our watch. New developments arrived almost minute-by-minute as countries around the world put in place measures to…
Examples of Award-Winning Sites
Let’s take a look at three award-winning sites today, to see beautiful examples of modern design that exercise UX, UI, information architecture, and…
Consent in the Age of Big Data, Automation, and AI: Why Responsible Data Practices Are a Competitive Advantage
Guest Author: Ben Thompson Director, Business Intelligence & Analytics, Omaha Steaks We live in a digital world powered by data. And it’s this data…
Beyond Disabilities: The Business Opportunities of Web Accessibility
If you could do something that would, almost immediately, expose your content, products, and/or services to more people, make it easier for people to…