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Building a Future-Ready Analytics Foundation for a Global Fortune 500 Healthcare Company

A global pharmaceutical company with dozens of brand-specific websites needed analytics that could scale. Each site was built and managed by different teams, making consistent tracking difficult.

The Five “Be”s of Crisis Communication

At the best of times, working from home can create communication and isolation challenges. Management must be mindful of including remote workers and…

Is Google Grants for you?

If you’re a charitable or not-for-profit organization interested in improving your online marketing strategy, listen up, because Google Grants could…

A Look Back on the Past; A Look Forward to the Future

The New Year is fast approaching and that usually means it's a good time to reflect upon our past year and make plans for the future. Change and…

A Tale of Two Keynotes

A recent story about the iRobot Roomba vacuum collecting and selling data about their owners homes reminded me of two different presentations I was…

The Google Phone (gPhone) Cometh ...

Is the wait finally over for the Google mobile phone? Leaked only a few days ago - Google is doing it again, and making us rethink how we access…

Generating Content Ideas Should Never Be Random

Fake it 'til you make it? It's debatable as to whether or not it works. But when it comes to creating content that resonates, it's better to wait for…

Dress for Success -- The Politics of Wearing the Right Message

The message is the most important part of your business communications, but how you deliver it can either amplify it or obscure it. Yesterday, I…

Does Your Business Yelp?

I was recently involved in a discussion about Yelp and how to use it to maximize a business's exposure. While I was already aware of the common…

Building a Future-Ready Analytics Foundation for a Global Fortune 500 Healthcare Company

The Five “Be”s of Crisis Communication

Is Google Grants for you?

A Look Back on the Past; A Look Forward to the Future

A Tale of Two Keynotes

The Google Phone (gPhone) Cometh ...

Generating Content Ideas Should Never Be Random

Dress for Success -- The Politics of Wearing the Right Message

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