My daughter and I are both at a wonderful age: she's at the age where I still matter, I'm one of her heroes, and all that fun stuff. And I'm at the…

The social media environment can be a tricky one to navigate for businesses. After all, you don't want to simply be seen as shoving your brand down…

Many people might say that they "hate their website", but very few can explain why. Now before we go on about the red background or the wrong…

When you want to pack a lot of content in a prominent place on your site, Mega Navs often seem like the ideal solution. But before you make that…

Is it blue and black or is it white and gold? The answer doesn't matter; the fact that the question exists at all is fascinating and something to keep…

Certain things never go out of style. But when it comes to content, it behooves you to keep an eye (and an ear) open for terminology and language that…

We should do lots of things. But what we can actually do with the resources available to us -- that's what we need to focus on, and that's where we're…

The quickest route is always a straight line. But when it comes to delivering value to your consumers, that path might need to be a little more…

Whether you're writing a theatre review or product copy for the web, the goal is the same -- to be persuasive. And the basic foundational elements to…