Here's a mantra of mine that I want to share: Don't count your clicks; make your clicks count. It's nothing new. I've been saying it for a while. But…

Why does plain language matter? Especially in Canada where we have such a high literacy rate, doesn’t everyone know how to read and comprehend content…

True maturity in content creation and delivery only comes when you understand how to deliver upon the goals that actually matter and subjugate the…

The great thing about writing is that there's no one perfect way to do it. We all develop our skills and styles. As we progress through our career, we…

I’m often asked by clients, where do I begin writing my web copy? How do I get started? Whether you’re writing for the web or you’re writing a 20 page…

It seemed like ages ago that I wrote the first of a four-part series on AODA compliance from a web perspective. This piece, published on March 20…

It's also important to watch your p's and q's -- and every other letter in the alphabet -- especially when you're making a request. Because, when it…

The message is the most important part of your business communications, but how you deliver it can either amplify it or obscure it. Yesterday, I…

There are three words that make business writers cringe. More than “ Can you spin this to make it sound good?”; more than “We really need a blog post…