Over the years, I’ve had the opportunity to work with companies that were frustrated with the lack of interaction they were getting from their…

Did you know that a user can complete action on your website with just one click? I recently read an article on MeetContent.com that talked about “The…

You’ve likely heard the saying, “a picture is worth a thousand words.” It’s a saying that sends writers into internal Linda-Blair-esque, head-spinning…

In business and in politics, emergencies can flare up that require immediate response – but not all equal responses are created equally. Yesterday’s…

“You paid how much? My neighbour’s kid could have built you a website for just a couple of hundred bucks.” That’s the thing about building digital…

Puffery may be behind your magic slogan, but tricking your audience is a recipe for failure. And while being a fan of yourself may be great, too…

There’s an old adage, often used in sports, that says someone or something has “come through in the clutch.” That usually means that you’ve been able…

Just how open should open comments be? And at what point does comment become unfair? Since the Internet is extremely Id-focused, there's nothing wrong…

While there are no sure things in appealing to your customers, working towards taking higher-percentage shots can help to make your efforts less about…