This is Sparta: Fighting the Battle for Quality Blogs
A couple of days ago, a reporter friend of mine asked “Are blogs dead?” People were quick to respond positively or negatively, but I think the…
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Sharing Stories Using Their Own Words
The great thing about writing is that there's no one perfect way to do it. We all develop our skills and styles. As we progress through our career, we…
Delivering on your Customer's Expectations? That's music to their ears
Focusing on delivering upon the expectations you have set for your customers is music to your customers' ears. But focusing on your own internal…
Language Matters - 2016 in Review
In my mind, there were two major communications themes that highlighted (or lowlighted, as the case may be) 2016: one, we saw battle lines being drawn…
Hurry Hard - Hitting the Button for Project Success
The eyes of the curling world are firmly affixed to our home town of London, Ontario as our friends at the Western Fair District are currently hosting…
Magento 2.0 is Here
Northern Commerce named one of the first M2 Trained Magento Solution Partners in the world, as the launch of the Magento 2.0 eCommerce platform…
How Do I Know If An AdWords Campaign Will Work For Me?
The simple answer – if you’re looking to reach a target audience using specificity, keywords, key phrases and location targeting – Google AdWords is…
Has Social Media Changed the Landscape of Business?
Well, if your city is anything like ours, your local, self-proclaimed Social Media Gurus are telling you just that. But, in actuality, business hasn't…
How to Install the Snapchat Tracking Pixel on Shopify and Magento: A Step-By-Step Guide
With Snapchat’s release of its tracking pixel, what used to be a mere picture sharing app has evolved into a competitive performance advertising…
Why I Drank the Blue Kool-Aid
This month I celebrate one year at Digital Echidna. Over these past 12 months I've worked with clients exclusively on Drupal solutions. I've…