Want to Make a Difference in Your Community? I Know a Group that Needs You!
There are many people who want to make a difference in their communities. Unfortunately, there are equally as many reasons why people don’t: lack of…
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Be seen, but Don't just be a facade
It's one thing to get noticed. What you do after that is what differentiates you from being a solid partner that can be counted on or merely a good…
5 Key Takeaways from Our Loyalty Rewards Webinar
Our Community Manager, Chris Craigman, co-hosted a webinar with Elaine Sloboda from Smile.io to discuss the benefits of loyalty programs, and what to…
Don't Believe the Hype
We often talk about tone when it comes to messaging, but rarely do we focus on volume. And when it comes to connecting with your audience, what and…
Social Media Best Practices
Social Media is everywhere and it is starting to play a major role in the workforce as part of a company’s marketing strategy…the question becomes…
7 Omnichannel Tactics to Drive BFCM Revenue
Need to Know Campaigns using three or more channels have a purchase rate 287% higher than single-channel campaigns, emphasizing the power of…
Be True to Yourself and Do it for the Right Reasons - Making CSR a Part of Your Business
Be true to yourself and do it for the right reasons -- no matter whether you’re talking corporately or privately, it’s important to adhere to those…
Hockey Night with Echidna
Last Friday, the Echidna Team hosted a client appreciation night at the John Labatt Centre, dubbed "Hockey Night with Echidna" - where we gathered 100…
Why Linking Your Tweets to your Facebook is a Bad Idea
Clients often come to Echidna when they’re interested in setting up social media platforms, more specifically Facebook and Twitter. They are excited…
Do Your Engagements Ring Hollow?
Sometimes we use words with the best intentions but those words can lose their power and their meaning through neglect. Whether you're talking about…