An Open, Honest Talk About Procurement Improvements
Yesterday, Digital Echidna won a contract with the federal government as part of its Open By Default, open government campaign. We’re obviously…
Accessibility Matters - Exploring the Hows and Whens of Alternative Text
The most frustrating part of accessing the web as a blind user, in my opinion, is images. Whether they're infographics or pictures used to add a…
Echidna Launches New Website for London Fringe Festival
This year the London Fringe Festival invades London and promises to capture your imagination and attention!.This year’s theme is "Fringe X" and the…
A Look Back on the Past; A Look Forward to the Future
The New Year is fast approaching and that usually means it's a good time to reflect upon our past year and make plans for the future. Change and…
Northern Named One of the Best Workplaces™ for Hybrid Work
FOR IMMEDIATE RELEASE LONDON, ON - February 15, 2022 - Northern, an integrated digital solutions agency for brands navigating digital transformation…
We Shouldn’t Need to be Told Accessibility is Just Good Business
Focusing on accessibility isn’t something we should need to be told to do -- after all, it’s just good business. I guess you could look at the recent…
Overcoming the digital bottleneck
As companies move to offering web based services, they run the risk of suffering from a digital bottleneck. A bottleneck occurs when there is a…
SMS Marketing: The Rising Star in Omnichannel Experiences
The ever-evolving digital customer experience raises new challenges in the face of omnichannel marketing. Many brands have accelerated digital…
Passionate Neutrality -- Biz Writing at its Finest
It’s a fine line between telling a story and being a shill – and, for business writers and media-types alike, I define that line using the following…
Want Better Business Writing? Go Window Shopping
Your window of opportunity to attract your customers is brief, so it's not smart business clouding that window to your message with empty words. The…